Adam Rogers

Designer & Developer. I help define and cultivate brands. Branding | Packaging | Web Design | UX / UI | Social Media

I’m Adam, a full-time independent freelance designer and developer located in Midtown Atlanta. While I’m not one of the rare natives, I’m no stranger to the South. I grew up in the Upstate of South Carolina, spent some time in Charleston, and piddled around in Savannah before I landed in the beautiful city of Atlanta. I put full emphasis on saying that I’m a “designer” because I truly spend half of my time in the print realm and half in digital. I began as a web developer before diving head-first into branding and package design, and have spent the last couple of years exploring UX / UI design. As a freelance designer, my background includes companies such as Keller Williams, Toyota, Coca-Cola, Michelin, and others. I tackle every project from a user’s perspective. Packaging design isn’t just about a pretty box, it’s about a consumer’s initial reaction when they see and feel the product before ever even using it. When designing a website, I don’t just organize information, I get into a user’s perspective to ensure the interaction makes sense and that the experience is fluid, by drawing out wireframes and user flows before even starting my computer.To say that I’m just a designer, or that ‘I’m here to help take you to the next level,’ would truly be a disservice to anyone I collaborate with. I’m passionate about brands, and truly believe that success will follow anyone who believes in and fights for what they’re passionate about. How I help clients pursue that passion is through creative problem solving and strategic thinking, by creating compelling brands and engaging digital experiences.

Designer / Developer at Independent Freelancer | Design & Development

June 2011 - Present | Atlanta, GA

I work with start-ups, businesses, agencies, and other freelancers to bring their vision to life. Whether it's a complete brand strategy and print campaign, or creating an engaging digital presence I help individuals create, cultivate, and grow their business through a variety of creative approaches. As an independent freelancer I have years of experience working directly with clients on project management and invoicing as well as managing a team to maintain budgets and deadlines. Areas of Expertise Include: Branding Development and Implementation Front-End Web Development (with a focus in Wordpress & Squarespace) HTML Emails (design and development) UI / UX Design (research, strategy, wireframing, mapping, and design) Print Package Design & Engineering Art Direction Social Media Content Strategy, Development, and Management

Lead Designer & Developer at Creative Juice

November 2014 - February 2016 | Atlanta, GA

Working with startups, small businesses, and fortune 500 companies such as Cox Communications, LG, and Equifax, I worked directly with clients to create visually compelling identity systems and branding guidelines, an engaging online presence, and cohesive printed materials while overseeing a small team of designers, account management, and project deadlines. Branding Development and Implementation Front-End Web Development (with a focus in Wordpress) HTML Emails (design and development) UI / UX Design (research, strategy, wireframing, mapping, and design) Print Packaging Account and Project Management Art Direction

Freelance Designer at Kilpatrick Design

January 2015 - October 2015 | Winston-Salem, NC

Kilpatrick Design positions themselves as a strategic marketing partner, specializing in design, development, content marketing, and SEO optimization. Many of their clients need simple yet effective digital solutions, with a basic content management system. I would work with their team on these projects to find the most efficient and visually engaging route, as well as custom logo and branding systems when necessary.

Freelance Designer at Jackson Marketing Group

April 2014 - May 2015 | Greeville, SC

At Jackson Marketing Group, a a full-service marketing and design agency, I was fortunate enough to work on a wide variety of projects. From concept and production to preflight and file prep, I was brought in on projects for companies big and small such as Michelin, BNSF Railway, Hyster, and Yale. A particularly fun and complex project was for a large experience center, involving complete environmental design including immersive wall graphics and interactive displays. View this project, and the rest of JMG's awesome work at: http://www.jacksonmg.com/work/nmhg-event/

Contract Designer/Consultant at Brains on Fire

December 2013 - February 2014 | Greeville, SC

Brains on Fire creates Community-Led Movements, and Brand Identity & Storytelling. They only take on a handful of new clients each year, giving them the ability to create meaningful, handcrafted work. I was pulled in to consult on a new project for one of their clients. The work included a bit of brand extension, illustration, print, and packaging as well as working within a tight budget and managing deadlines.

Creative & Marketing Manager at 24e Design Co.

February 2012

- Create and implement marketing campaigns, including printed media, social media, email newsletters, magazine/newspaper advertisements. - Expand and maintain corporate identity standards. - Create and implement retail product description displays/templates. - Front/Back end web development, online product loading & management, online traffic growth.

Savannah College of Art and Design

2011 – 2013

Bachelor of Fine Arts (BFA)

Greenville Technical College

2008 – 2011

Associate of Arts (A.A.)

Concentration: Web Page, Digital/Multimedia and Information Resources Design

Branding, Packaging, Logo Design, Web Design, Design, User Experience, User Interface, UX / UI, Human Rights, Identity, Print, Layout, Typography, Painting, Illustration, Writing